FROM THE STUDIO - The Foundation Focus

FROM
THE STUDIO

What we've been working on.

Highly targeted digital marketing campaign for a new symbol brand.

In 2021, S&W launched a new symbol brand, “Nearby” to offer another symbol brand choice to independent retailers who truly value their independence in running their stores and deepen the connections between them and their local community.

Working with The Foundation, the Nearby brand was created and pushed out on digital channels to create brand awareness and engage shoppers from local catchment areas.

The Value of
Disruptive Marketing

We're taking a new approach to our own marketing efforts. With most of our marketing taking place online and in person, we decided to try something different – a mail drop targeting key food and drink companies across the island of Ireland.

While it may seem like an old-school approach, most decision-makers spend their time online and receiving a physical booklet may be just the thing to grab their attention. This disruptive marketing approach was a great success as we received a high level of engagement and generated significant business development opportunities.

See the full Food & Drink Brochure

Growing new audiences with Ireland’s most popular women’s magazine.

As Ireland’s leading women’s magazine, RSVP, wanted to attract a younger demographic while also retaining their loyal readership. We worked closely with the team to modernise the logo, graphic systems, brand narrative and create animations for use on social channels.

Read the Full Case Study Here

36 Days of Type

Every year, 36 Days of Type invite designers, illustrators and artists from around the world to share their own creative take on the letters and numbers from the Latin alphabet. We took part in the challenge and added our own twist, using artificial intelligence to generate all our typography and letter forms. We really enjoyed the process and received some cool results.

36 DAYS OF TYPE