What we've been up to as a business.
G-CLOUD FRAMEWORK
We are a registered supplier on the G-Cloud Framework - a UK government procurement framework that helps UK public sector organisations commission certain services without going through a separate procurement process. Follow the link to find out more.
G-CLOUD & THE FOUNDATION
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OUR TURTL PARTNERSHIP
OUR TEAM IS GROWING
Meet our newest team members and get to know a little more about their experience. Their skills span across Client Services, Design, Animation and Strategy.
MEET THE NEWBIES
CLIMATE ACTION PLEDGE
We recently achieved our Green Level Certificate through Business in the Community. Having signed the Climate Action Pledge, we are now working in collaboration with others across the country to address the climate emergency, and to create a more sustainable future.
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Erin Nixon, Commercial Director, talks about how we successfully help organisations break down the barriers to employee experience and engagement to create a motivated, valued team dedicated to your organisation's purpose.
READ ERIN'S ARTICLE
Erin Nixon, Commercial Director
When you think of ‘brand’, it may be natural to imagine a logo or a brochure, and “stuff” with your name on it.
But your brand and your position in the market starts much closer to home, before you launch or create anything with a logo on it. It’s your purpose, vision, and values; and specifically, how those things are communicated to your people that massively influences your effectiveness over time.
In the industry, you’ll hear “Employee Experience” as the catch-all for the part of brand that is central to your internal communication and people development.
As a creative brand agency, we’ve seen the landscape change over the years, and Employee Experience is now a board level challenge; something that organisations need to prioritise to effectively recruit, retain and empower their teams.
It is also now a cross-departmental challenge, and ‘Brand Communications’ is as much on the list of HR, People and Operations leaders, as it is Marketing, where disparate teams are working in new ways post-Covid, and organisations are dealing with rapid changes in the labour market.
The purpose and vision of an organisation unites people and gives them a common direction of travel, and a way to measure progress.
Values bring about consistency around expected behaviours to help the organisation and its people reach their potential together as one team. They directly inform the culture and experience you want to achieve.
Communicating the purpose, vision and values helps to start a conversation with potential employees who are increasingly interested in what you stand for.
Typically, we see organisations look at their internal communications or employee experience when undertaking a large project or a plan of change in the business, and there is a realisation that there may be a lack of a shared purpose, vision or values to help with change communications.
It can also be triggered by a need to retain and attract new people, sometimes to support ambitious growth plans, or in response to a change in your own strategy.
We also frequently work with clients who begin a brand project to develop a new visual identify, and by working backwards the challenge begins with really needing to understand and clearly define who you are, before we can effectively communicate visually.
Whatever the driver or the reason for change, our focus is always on your world, not ours; on getting under the skin of the challenge and working with the senior team in your organisation to connect your people to your purpose.
You can find out more about our approach to Employee Experience on our website – we’ve called it Connect because that’s exactly what we want to help you to do!
LEARN MORE ABOUT CONNECT
Senior Campaign Creative
I’ve been working across the creative industry for the past 25 years, initially cutting my teeth in television and video production before moving into advertising, online design, and digital content creation. I enjoy the nuts and bolts of brand storytelling, developing engaging creative campaigns and narratives for a diverse range of clients.
Strategic Planner
I’m a passionate problem solver with over 10 years of experience delivering strategic marketing and brand initiatives across the financial, entertainment, public and charity sectors. In my new role at The Foundation I’m looking forward to working with lots of new clients, working on some really exciting projects and having a bit of fun along the way.
Senior Designer
As a recent recruit from Scotland, I’ve have spent the last 7 years supporting clients of various sizes across the hospitality, education, and utilities sectors. Within my new role at The Foundation, I’m looking forward to immersing myself within the city and connecting with brands who champion the island of Ireland.
Motion Designer
Having spent the last two years working in the creative industry I have a confident knowledge of the Adobe suite, as well as animation software Maya, Arnold & Substance Painter for 2D & 3D animation. Within my role I enjoy producing motion graphics for clients to help bring their brands to life.
Senior Account Manager
Having spent 7 years working for a media company, I’ve gained excellent knowledge of client services and outdoor advertising. At The Foundation, I am looking forward to building new relationships with clients & gaining even more knowledge within the industry.
