From the studio

What we've been working on.

PORTVIEW

Employee experience

MASH DIRECT

Marketing campaign

ELECTRIC IRELAND

GAME CHANGERS

Visual identity

QUEENS UNIVERSITY

BELFAST

Positioning & messaging

PORTVIEW

Attracting and retaining high calibre talent by focusing on values and the employer proposition.

Luxury fit-out company Portview, wanted to define its employee experience to deepen the connection with new and existing employees.

Central to this was the input of the people right across the organisation and across its numerous geographies.

To give people a voice, we facilitated focus groups and one-to-one interviews to understand their company culture, before creating employer values, designs and messaging.

MASH DIRECT

Creating consumer demand and extending the “eating opportunities” in peak season.

When it comes to veggie deliciousness, Mash Direct is Always On your Side.

Christmas in 2022 offered a considerable opportunity to drive revenue with the festive period and World Cup in Qatar.

To show the versatility of the range, pushing the brand beyond main meals and into snacking, we created a flexible campaign to work across Christmas and the World Cup.

ELECTRIC IRELAND \\\ GAME CHANGERS

Building brand affinity with the story of one brand’s commitment to developing female grassroots sport.

Electric Ireland celebrates the talent of female footballers by shining a light on over ten thousand Game Changers right here in Northern Ireland.

With extensive sports partnerships in place, they asked us to create a consistent identity system to help build awareness of the grassroots Game Changers initiative and build brand affinity with the Electric Ireland brand. Using Electric Ireland’s colour palette, we created a new crest logo and animations to bring it to life on social media, events and sponsorship communications.

QUEEN'S UNIVERSITY

Creating a sense of community and distinctive messaging that emphasises the differentiators of each school to key audiences.

We’ve been working with the Faculty of Engineering and Physical Sciences at QUB to create a purpose statement, proposition, messaging pillars and visuals across the faculty and its 6 diverse schools.

Our extensive research included one-to-ones with senior stakeholders and workshops across the schools.

This revealed the importance of instilling a sense of shared purpose and community, and the three core messaging pillars unique to each school to simplify messaging to potential students.