QUEEN'S UNIVERSITY
Creating a sense of community and distinctive messaging that emphasises the differentiators of each school to key audiences.
We’ve been working with the Faculty of Engineering and Physical Sciences at QUB to create a purpose statement, proposition, messaging pillars and visuals across the faculty and its 6 diverse schools.
Our extensive research included one-to-ones with senior stakeholders and workshops across the schools.
This revealed the importance of instilling a sense of shared purpose and community, and the three core messaging pillars unique to each school to simplify messaging to potential students.